Wednesday, March 24, 2010

Subway...Eat Fresh!

Subway is on its way to 1101 4th Street (West Tower) at Waterfront Station, according to Gordon Fraley, Senior Development Manager at Vornado/Charles E Smith. This is the first food establishment to officially sign a lease at the project, although the developer is in negotiations with a burger joint and a sit-down restaurant. There are already three Subway restaurants within a one-mile radius of Waterfront Station, so cannibalization isn't exactly a concern for the chain. The Subway lease was signed earlier this month and the restaurant should be open by the end of July.

22 comments:

Anonymous said...

That is truly unfortunate. What idiot thought that could possibly be a good idea. As a resident with high hopes for the new 4th St., this is a slap in the face.

Anonymous said...

Completely agree. Epic letdown.

Anonymous said...

Also agree, what a waste. Space devoted to retail had already been greatly scaled back. The likelihood that some of the limited remaining space might be devoted to a "burger joint" does not bode well either.

Anonymous said...

NOOOOOOOOOOOOOOOOOOOOO!! Any place but Subway. Anything.

Anonymous said...

Gross. And there are so many Subways nearby anyway. Capitol Hill, Navy Metro, I'm sure are there more. Far too many as it is. Big disappointment.

Anonymous said...

The 2001 book Fast Food Nation by Eric Schlosser criticizes Subway's franchising policies. It claims that in the 1990s, Subway was involved in many legal disputes with franchisees, usually over encroachment (overly aggressive expansion, in which two restaurants are so close in location that they end up competing with one another).

The book blames the "Development Agents" who are given the task of growing the company regionally. They retain a percentage of the franchise fee for their local area, and so it is in their best interest to saturate markets with Subway restaurants in a region, despite the effect it will have on that region's Subway locations. Although this may lead to lower profits per Subway location, it leads to overall higher profits in the region, and therefore higher profits for the entire chain and the Development Agent.

Steven said...

I think this is an OK choice. I find I'm less likely to tire of Subway than say another fast food chain.

We've known for a little while it was going to be a sandwich shop. I'm not sure what people were expecting sine there is already a Quizno's and Potbelly relatively close by.

Anonymous said...

Seriously, WTF! How do we go about reversing this dreadful decision?

Add in a Dollar Store and we're back to ground zero.

Anonymous said...

Maybe Chipotle. Baja Fresh. Something with some flavor. Or an independent shop like the one that used to be in the mall. But not Subway.

Marc Elliott Levy said...

I agree -- this sucks. Does the community or the ANC not have any veto authority whatsoever over which chains/restaurants/etc lease space in the new development?
Marc

Anonymous said...

Seriously, how can we reverse this pathetic decision?

Anonymous said...

DAMNIT DAMNIT DAMNIT.

This sucks.

Anonymous said...

If the new Safeway follows the format of most of their modern stores, they make a large variety of sandwiches and will have a soup and salad bar, making a Subway even more redundant.

They certainly could have been more creative/aggressive in attracting tenants.

Anonymous said...

It's not the fact that I don't like the food at Subway that bothers me.

It's the sickening corporate blandness and the low-class vibe it gives off.

It'll stay in business, no doubt, since federal employees will eat just about anything...

Andy said...

5 dollar...

Anonymous said...

Yeah, I agree with most comments here. But...with 1500 workers moving into buildings there, I don't exactly mind there being a retailer that can move them in and out speedily at lunch time. Once a lot of offices were going into the development, one kind of knew that there'd be demand for fast food retail. And a mom and pop shop crafting artisanal sandwiches with free range, leash walked lettuce wasn't going to be able to service all of them.

Anonymous said...

I would suggest attending the next ANC6 monthly meeting and voicing these concerns. Subway is the most boring sandwich store on the planet.

I would have happily taken a Potbelly's. There's one at my office at 1240 Maryland Ave and they seem to be able to deal with all the office workers (FCC) pretty well.

Anonymous said...

If you walk the aisles of SW Safeway you will see the 30% off has resulted in a shortage of Ramen noodles, chips and toilet paper. Clearly those budget shoppers are who the developers are targeting.

Anonymous said...

I am delighted to have a Subway walkable to my home, as I drive to the on M Street SE for a healthy, affordable, lunch on weekends. Subway isn't going to keep away better quality, sit-down, restaurants, and is a fantastic alternative to fast food joints.

HRH King Friday XIII, Ret. said...

brunch! brunch! brunch! brunch!

Anonymous said...

I am not a fan. Chipotle, please come to SW. Pretty please.

AK said...

I wholeheartedly agree with the vast majority of the other comments here voicing discontent with the confirmation that our new sandwich shop will be another crappy Subway. I understand the need for affordable, efficient food establishments (I won't use the term "fast food" b/c of the negative connotation and the types of restaurants that it implies), but there are other options that would have been vastly superior. As chain restaurants go, a Chipotle or Potbelly would have been similarly fast and inexpensive but so much better than Subway. I particularly agree with the comment that pointed out the low-end character of a place like Subway. I thought the whole point of this redevelopment effort was to begin the resurgence and improvement of Southwest. Thanks alot, Waterfront Station -- you just totally undercut that effort by selling out to one of the worst possible options (possibly only surpassed in the field of food mediocrity by McDonalds -- thank God that sort of travesty didn't occur).