After more than 40 years of providing news about the Southwest community, it was announced at tonight's SWNA meeting that The Southwester may no longer exist in its current print newspaper format due to financing issues. Marge Maceda, President of SWNA, said at tonight's monthly meeting that advertising revenue has dropped to a point that the newspaper is now operating in the red. The Southwester has a current circulation of about 12,000 and monthly printing costs average $2,500. Local businesses are the main source of advertising for the paper, but since several businesses have relocated as redevelopment comes to the community, advertising revenue has dropped. Also, the long-time Editor-in-Chief of The Southwester is retiring, so a new editor is needed to keep the newspaper going. Maceda stated that the options for The Southwester are the following: keep the paper as it is; make the newspaper an online publication until advertising revenue increases; or end The Southwester and negotiate with the Hill Rag to dedicate a certain amount of space each month to cover Southwest issues. A few audience members volunteered to help keep the newspaper afloat - including an interim editor-in-chief, ad solicitor, and assistance with creating a business plan for the paper. I will post throughout the week on other topics from the meeting, but most of the topics have recently been covered in this blog, including the Southwest zoning study, the closure of the 9th Street bridge, and an update on Waterfront Station.